Category: Sotheby’s Marketing

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Sotheby’s International Realty Debuts New Marketing Campaign

Nothing compares to what’s next is a natural evolution of the Nothing Compares campaign. It retains the core brand components that allowed the campaign narrative to flow, while elevating the role of the agent. They are experts in understanding their clients’ wants, needs, and aspirations — all while curating the next chapter of their lives.

The campaign has evolved towards an aesthetic that leverages a modern design approach through an editorial layout style. This allows the campaign to reflect the emotional demand of our clients while positioning Sotheby’s International Realty agents as the knowledgeable experts.

Sotheby’s International Realty debuted the new marketing campaign during the 2023 General Networking Event in Las Vegas, Nevada. The event brought together nearly 3,000 attendees from 44 states and nearly 40 countries around the world – marking the brand’s biggest event to date.

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9 Clear Water Islands In Florida You Need To Visit This Summer

Appeared originally Narcity.com

A woman at Matanzas Inlet. Right: A view of Marco Island between the trees.
@_amandaduart | Instagram, Tripadvisor

This summer you can have the best getaway with clear water beaches that stretch for miles on islands in Florida. If you didn’t think the Sunshine State could offer any more gorgeous land, you’re in for a treat.

There are so many sandbars and places to visit at these turquoise sanctuaries where you can have fun in the sun or do an overnight beach camping trip.

Some of these destinations are well-known, while others aren’t as popular. We compiled a thorough list so you can dip your toes in the waters of these blissful island getaways for the ultimate summer vacay.

Read the Full Article Here

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Five Intimate Boutique Inns to Check into Across the U.S.

Five classic American getaways for a stylish, supremely relaxing retreat

Originally appeared Business Traveler

Guest room at The Claremont / Photo: Erin Little

Our collective psyche has certainly been bruised during the past two years. So when it’s time to take a break from the stresses of business and the world in general, there’s no better place to catch your breath than a classic American inn. A knockout view is a must. Cocktails. The perfect perch upon which to relax with a book or magazine. Stunning accommodations that are anything but fussy. And dining that surprises and delights. Says fashion visionary Liz Lange, “We all need a happy place where we can absolutely turn off—especially right now. Relaxed elegance and spot-on service are top-of-the-bill for me.” Here, from Maine to California, five of our favorite American inns.

Read the Full Article Here

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Unrivaled Global Performance

 The Sotheby’s International Realty® brand has offices in the world’s most desirable markets. Our network goes beyond referrals to sharing of best practices and a strong culture of collaboration. Be a part of this truly global network. Let’s have a conversation.

We Market and Sell Properties in

All Price Points!

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Sotheby’s International Realty Brand Expands Presence in Massachusetts

Sotheby’s International Realty Affiliates LLC

175 Park Avenue Madison, NJ 07940

FOR IMMEDIATE RELEASE

Sotheby’s International Realty Brand Expands Presence in Massachusetts

MADISON, N.J. (MARCH 29, 2018) – Sotheby’s International Realty Affiliates LLC today announced that its independently owned and operated affiliate Harborside Sotheby’s International Realty in Massachusetts has merged with Sagan Realtors and will now operate as Sagan Harborside Sotheby’s International Realty.

The merger expands the firm’s presence across Essex County, serving the luxury residential real estate markets in Swampscott and Marblehead. Sagan Harborside Sotheby’s International Realty has approximately 80 independent sales associates.

“The formation of Sagan Harborside Sotheby’s International Realty brings together two strong real estate firms powered by our global network,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Phyllis Sagan and her team have a rich heritage in Swampscott and this merger expands the Sotheby’s International Realty® brand’s footprint in the North Shore, securing Sagan Harborside Sotheby’s International Realty’s position as one of the area’s top firms. We are proud to welcome the Sagan team to our global network.”

Phyllis Sagan, former broker/owner of Sagan Realtors, will become President of Sagan Harborside Sotheby’s International Realty. Shari Sagan McGuirk and Julie Sagan, formerly of Sagan Realtors, will become Partners at the firm along with Michael Cannuscio, Matt Dolan, and Dick McKinley, former broker/owners of Harborside Sotheby’s International Realty.

“We are a local independent office with deep roots in our community,” said P. Sagan. “The Sotheby’s International Realty brand has a reputation of excellence and this merger grants us greater access to the global real estate market, reaching far and wide to find the most qualified buyers. In addition, the size and scope of the Sotheby’s International Realty brand enables independent sales agents to have the most current, ground-breaking, and effective tools to help our clients reach their real estate goals.”

With this addition, the Sotheby’s International Realty network now has 45 branded offices throughout the state of Massachusetts.

The Sotheby’s International Realty network currently has more than 22,000 affiliated independent sales associates located in 950 offices in 69 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Sagan Harborside Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com. © 2018 Sotheby’s International Realty Affiliates LLC. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.