Nothing compares to what’s next is a natural evolution of the Nothing Compares campaign. It retains the core brand components that allowed the campaign narrative to flow, while elevating the role of the agent. They are experts in understanding their clients’ wants, needs, and aspirations — all while curating the next chapter of their lives.
The campaign has evolved towards an aesthetic that leverages a modern design approach through an editorial layout style. This allows the campaign to reflect the emotional demand of our clients while positioning Sotheby’s International Realty agents as the knowledgeable experts.
Sotheby’s International Realty debuted the new marketing campaign during the 2023 General Networking Event in Las Vegas, Nevada. The event brought together nearly 3,000 attendees from 44 states and nearly 40 countries around the world – marking the brand’s biggest event to date.