Sotheby’s WeChat
The Sotheby’s International Realty® brand is pleased to announce the launch of its official WeChat account. WeChat is a Chinese social media app and is also the most used social media platform in the world with nearly 940 million active users. The brand’s presence on WeChat will allow our network an unprecedented opportunity to reach prospective Chinese buyers.
The WeChat advertising campaign is live and targets an audience of qualified High Net Worth Individuals. The campaign will reach Chinese real estate consumers in large luxury markets in China, encouraging viewers to follow our brand channel and expand our reach through following, liking, commenting and sharing functionalities.
TARGET AUDIENCE
AGE: 25+
LOCATION: SHANGHAI & BEIJING
INTEREST: REAL ESTATE
SPENDING POWER: HIGH
POTENTIAL AUDIENCE POOL: 2.6 MILLION
The Sotheby’s International Realty brand WeChat account provides another social channel to promote properties*, as well as videos, brand content, and network contact information. You can follow the brand account on the WeChat app by searching WeChat ID: SothebysIntlRealty.
Sotheby’s International Realty Brand Enters Roatán
PRESS RELEASE: SIR 2017 07 17 Roatan Press Release FINAL
Sotheby’s International Realty Affiliates LLC today announced the brand’s expansion in the Caribbean with the opening of Roatán Sotheby’s International Realty on the island of Roatán off the coast of Honduras. Roatán Sotheby’s International Realty, led by Owner Matt Camron and Operations Manager Micheline Dupont, will serve the luxury residential real estate market throughout Roatán and the neighboring Caribbean Bay Islands of Utila and Guanaja. “Roatán is an attractive second home market offering residents tranquil Caribbean living and a preeminent level of privacy,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “We are proud to have the brand represented in this region by Roatán Sotheby’s International Realty.” According to Camron, the Sotheby’s International Realty® brand provides unrivaled access to qualified buyers around the world. “Our mission at Roatán Sotheby’s International Realty is to create long-term relationships with our clients by offering the best real estate experience possible through our full-service approach,” he said. “The Caribbean Bay Islands are a hidden gem of pristine beaches, world class diving and lush forests. We are delighted to share our special part of the world with global clientele.” The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Roatán Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
U.S. consumer confidence rose a bit in June
NEW YORK – June 27, 2017 – The Conference Board Consumer Confidence Index increased moderately in June after dropping a bit in May. Overall, consumers have a rosier picture of their situation today, but they’re a bit less optimistic about the future.
The Index now stands at 118.9, up from 117.6 in May. The Present Situation Index increased from 140.6 to 146.3, while the Expectations Index that gauges attitudes about the short-term future declined from 102.3 last month to 100.6.
“Consumer confidence increased moderately in June following a small decline in May,” says Lynn Franco, Director of Economic Indicators at The Conference Board.
“Consumers’ assessment of current conditions improved to a nearly 16-year high (July 2001, 151.3),” Franco adds. “Expectations for the short-term have eased somewhat but are still upbeat. Overall, consumers anticipate the economy will continue expanding in the months ahead, but they do not foresee the pace of growth accelerating.”
Present Situation Index
Consumers’ appraisal of current conditions improved in June. Those saying business conditions are “good” increased from 29.8 percent to 30.8 percent, while those saying business conditions are “bad” declined from 13.9 percent to 12.7 percent.
Consumers’ assessment of the labor market was also more positive. Those stating jobs are “plentiful” rose from 30.0 percent to 32.8 percent, while those claiming jobs are “hard to get” decreased slightly from 18.3 percent to 18.0 percent.
Expectations Index
Consumers, however, were less optimistic about the short-term outlook in June. The percentage of consumers expecting business conditions to improve over the next six months decreased from 21.5 percent to 20.4 percent, however, those expecting business conditions to worsen also declined marginally – from 10.3 percent to 9.9 percent.
Consumers’ outlook for the labor market remained mixed. The proportion expecting more jobs in the months ahead increased from 18.6 percent to 19.3 percent, but those anticipating fewer jobs increased from 12.1 percent to 14.6 percent.
The percentage of consumers expecting an improvement in their income rose from 19.1 percent to 22.2 percent, but the proportion expecting a decline increased slightly from 8.7 percent to 9.2 percent.
The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a global provider of information and analytics. The cutoff date for the preliminary results was June 15.
© 2017 Florida Realtors