Sotheby’s International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
FOR IMMEDIATE RELEASE
Sotheby’s International Realty Brand Expands into Shanghai
MADISON, N.J. (September 26, 2018) – Sotheby’s International Realty Affiliates LLC today announced that Tera Realty Limited in Shanghai, China is the newest member of its global network and will now operate as Tera Sotheby’s International Realty.
Owned and operated by Ted Fang, the firm was established in 2016 and serves the residential real estate market in Greater Shanghai.
“As one of the key cities in mainland China, the expansion into Shanghai allows the Sotheby’s International Realty® brand to have a strategic presence in the market,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “The Chinese buyer is a global consumer and with Shanghai being the second-most populated city in the world, we are strengthening the brand’s foothold in Greater Asia. We proudly welcome Tera Sotheby’s International Realty to our global network.”
“The real estate market in Shanghai offers some of the most expensive and highest-quality homes in China,” said Fang. “Our team of experienced real estate professionals have a wide network across China and we are focused on providing exceptional service to our clients. Affiliating with the Sotheby’s International Realty brand allows us to expand the reach of our network around the world while being part of a largely-trusted global brand.”
Tera Sotheby’s International Realty is the fourth Sotheby’s International Realty-branded company in China; also operating in the country are Beijing Sotheby’s International Realty, Hainan Sotheby’s International Realty, and Tianjin Sotheby’s International Realty. With this addition, the brand now has 50 offices in the greater Asia Pacific region.
The Sotheby’s International Realty network currently has more than 22,000 affiliated independent sales associates located in over 960 offices in 72 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Tera Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com. © 2018 Sotheby’s International Realty Affiliates LLC. All rights reserved. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently
owned and operated.
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CONTACT
Lindsey Scharf
Director, PR & Communications
Sotheby’s International Realty Affiliates
(973) 407-5596
Lindsey.Scharf@sothebysrealty.com
Natalie Hernandez
Manager, PR & Communications
LLC Sotheby’s International Realty Affiliates LLC
(973) 407-6142
Natalie.Hernandez@sothebysrealty.com