The Sotheby’s International Realty® brand is pleased to announce the launch of its official WeChat account. WeChat is a Chinese social media app and is also the most used social media platform in the world with nearly 940 million active users. The brand’s presence on WeChat will allow our network an unprecedented opportunity to reach prospective Chinese buyers.
The WeChat advertising campaign is live and targets an audience of qualified High Net Worth Individuals. The campaign will reach Chinese real estate consumers in large luxury markets in China, encouraging viewers to follow our brand channel and expand our reach through following, liking, commenting and sharing functionalities.
TARGET AUDIENCE
AGE: 25+
LOCATION: SHANGHAI & BEIJING
INTEREST: REAL ESTATE
SPENDING POWER: HIGH
POTENTIAL AUDIENCE POOL: 2.6 MILLION
The Sotheby’s International Realty brand WeChat account provides another social channel to promote properties*, as well as videos, brand content, and network contact information. You can follow the brand account on the WeChat app by searching WeChat ID: SothebysIntlRealty.