Sotheby’s International Realty Debuts New Marketing Campaign

Nothing compares to what’s next is a natural evolution of the Nothing Compares campaign. It retains the core brand components that allowed the campaign narrative to flow, while elevating the role of the agent. They are experts in understanding their clients’ wants, needs, and aspirations — all while curating the next chapter of their lives.

The campaign has evolved towards an aesthetic that leverages a modern design approach through an editorial layout style. This allows the campaign to reflect the emotional demand of our clients while positioning Sotheby’s International Realty agents as the knowledgeable experts.

Sotheby’s International Realty debuted the new marketing campaign during the 2023 General Networking Event in Las Vegas, Nevada. The event brought together nearly 3,000 attendees from 44 states and nearly 40 countries around the world – marking the brand’s biggest event to date.

Keeping It Surreal

Daniel Roseberry at Maison Schiaparelli, overlooking the Place Vendôme

 Daniel Roseberry at Maison Schiaparelli, overlooking the Place Vendôme

Daniel Roseberry, the artistic director of Schiaparelli, has long been fascinated by Elsa Schiaparelli’s collaborations with the leading lights of Surrealism. After establishing her venerable fashion house in the 1930s, Schiaparelli became one of the first couturiers to collaborate with artists, working with Salvador Dalí and Man Ray, among others.

“I’m always so nostalgic for that period,” Roseberry says. “I think of those collaborations as ones that were happening between people who were creating culture around them, and who found themselves in real relationships. I often wonder if they had any idea that their work would be romanticized and fetishized for generations after. Even if it was transactional in some way, those creative partnerships feel so deeply natural compared to most of what we observe today.”

Marcel Vertès, Schiaparelli, 21 Place Vendôme, 1953, on display in the salon of Maison Schiaparelli

 Marcel Vertès, Schiaparelli, 21 Place Vendôme, 1953, on display in the salon of Maison Schiaparelli
Photo Credit: Christophe Coënon; Matthieu Salavaing; © Archives Snark; ullstein bild/ullstein bild via Getty Images; courtesy of Schiaparelli; courtesy of the Philadelphia Museum of Arts.

Texas-born Roseberry has been reinterpreting Schiaparelli’s historic vision through his dramatic collections since taking the reins of the house in 2019. This March, the Surrealism and Its Legacy sale at Sotheby’s Paris brings together works by artists associated with the movement, including René Magritte, Francis Picabia, Salvador Dalí and Max Ernst, and works from those influenced by it—such as Lucio Fontana and Alexander Calder.

The sale reflects a period of renewed interest in Surrealism, with recent auctions and international exhibitions including last year’s Venice Biennale adopting it as a central theme. For Roseberry, the enduring appeal of the Surrealists is obvious. “Generations and times shift and change, but the urges of the subconscious feel timeless and truly inescapable. They were able to tap into this and exploit it,” he says.

Elsa Schiaparelli with Salvador Dalí, 1949

 Elsa Schiaparelli with Salvador Dalí, 1949

Elsa Schiaparelli was born into a family of intellectuals and aristocrats in 1890 in Rome, and her encounter with the Surrealists was utterly fortuitous. Sailing on an ocean liner in 1916 to North America with her husband, she met Gabrièle Buffet-Picabia, first wife of the Dada artist Francis Picabia. Buffet-Picabia introduced her to New York’s avant-garde art scene via Société Anonyme, an arts organization founded in the city by the painter and collector Katherine Dreier, Marcel Duchamp and Man Ray. Returning to Paris in 1922, Schiaparelli made her foray into fashion, encouraged by a new acquaintance: preeminent designer Paul Poiret. Her first success was the now-renowned trompe-l’œil bow jumper, a design hand-knitted by Armenian women in Paris. Schiaparelli then went on to set up business in a garret on Rue de la Paix and, in 1935, moved to a boutique in the prestigious Place Vendôme. Her connections with artists became central to the brand’s success.

It is her work with Dalí that stands out most. “From my point of view, it is the most striking and influential [collaboration] in the history of the house of Schiaparelli,” says Marie-Sophie Carron de La Carrière, head curator of the fashion and textile collections after 1800 at the Musée des Arts Décoratifs in Paris, which hosted the exhibition Shocking! Les mondes surréalistes d’Elsa Schiaparelli (July 2022–January 2023). Among other pieces, Schiaparelli and Dalí worked together on the Shoe Hat, 1937–38, absurdly fashioned from an upside-down black shoe, and the Lobster dress, 1937, for which Dalí designed a crustacean to appear on a white organdy dress, which was interpreted into a fabric print by silk designer Sache.

After returning to Paris from the US after the Second World War, Schiaparelli commissioned the Catalan artist to design the crystal bottle for her new fragrance, Le Roy Soleil, in homage to the “Sun King”, Louis XIV. The resulting bottle comprised a golden sun painted with swallows above a gold and blue sea.

Schiaparelli’s Shoe Hat, 1937–38;

 Schiaparelli’s Shoe Hat, 1937–38;

Other memorable creations include two pairs of spiral spectacles that Man Ray made for Schiaparelli in 1936. Jean Cocteau, the Surrealism polymath, brought his passion for optical illusion  and metamorphosis to Schiaparelli’s collections in 1937 and 1938. Designs include a linen evening jacket featuring a woman in profile, her hair rendered in gold thread, shimmering down the right arm with two hands encircling the waist. On a silk jersey coat, Cocteau designed two facing profiles to form the shape of a vase, filled with a bouquet of pink taffeta flowers. Surrealist artist Leonor Fini designed the bottle for Schiaparelli’s fragrance Shocking, inspired by the hourglass torso of Hollywood film star Mae West, one of Schiaparelli’s clients. Artist Meret Oppenheim traded Schiaparelli a design for a piece of jewelry: a brass bracelet covered in animal fur that Schiaparelli included in her Fall/Winter 1936 collection.

A nod to Jean Cocteau’s evening dress for Fall 2021 Couture

 A nod to Jean Cocteau’s evening dress for Fall 2021 Couture

Schiaparelli held these collaborations close to her heart. “Working with artists like Bébé Bérard, Jean Cocteau, Salvador Dalí, Vertès, Van Dongen; and with photographers like Hoyningen-Huene, Horst, Cecil Beaton and Man Ray gave one a sense of exhilaration,” she wrote in her autobiography, Shocking Life. “One felt supported and understood beyond the crude and boring reality of merely making a dress to sell.” They helped her to become one of the most important designers of the 20th century, rivaling contemporaries such as Coco Chanel.

Salvador Dalí, Dream of Venus, 1939

 Salvador Dalí, Dream of Venus, 1939

Today, the Surrealists’ influence is carried forward by Roseberry through his own designs for the house, which closed in 1954 and was relaunched in 2012 by Diego Della Valle, the founder of Italian luxury group Tod’s. Roseberry had not worked in a couture atelier before, joining from upmarket fashion brand Thom Browne, but his eye for tailoring and experimentation has made him a perfect fit, and he has resurrected iconic Schiaparelli motifs in bold new ways. Pink silk roses, a nod to Cocteau’s evening dress, cover the billowing arms of a black mini dress from his Fall 2021 Couture collection. For Spring 2022 Couture, he presented a “cage” dress exquisitely crafted from gold leaf and vintage gemstones, which resembles more of a giant brooch than a garment.

To keep the founder’s intentions alive in a new century, Roseberry has “learned to stay loose”. “When you look at Elsa’s process, it feels free and unburdened, and spontaneous,” he says. “It’s like the shower principle: that the best ideas come to you when you’re not thinking about them, or when you’re in the shower. I think her work has this free-wheeling intelligence that feels so ahead of its time. It wasn’t just about beauty, or of the ‘line’ of a dress. It was about a concept, an idea, a notion of reality. She would take this notion and bend it to her will.”

Roseberry’s love of Surrealism extends to his own art collection, too. He has “just bought a small painting by the Belgian surrealist Marcel Delmotte”, who drew from a range of sources, including the Italian Mannerists to contemporaries such as Giorgio de Chirico for his dreamlike works. “French Surrealism in the 1950s has something I love. I am repeatedly drawn to French and Italian art from the 1920s and the 1930s, such as Gaston Lachaise [known for his exaggerated bronze nudes], and I’d love to one day own an important piece of American art from the 1950s or 1960s, like a giant Helen Frankenthaler.”

Like Schiaparelli, Roseberry is eager to collaborate with artists of his time: “I love Katie Stout”—the artist and furniture designer who pushes the boundaries of functionality, and often references organic matter and female figures. “The photographer Nadia Lee Cohen, and my friends—the sculptor F Taylor Colantonio, and the writer and playwright Jeremy O Harris [his Slave Play made waves on Broadway in 2021],” he adds. “I would love to make a short film with Janicza Bravo [her work includes the movies Lemon and Zola]. Tilda Swinton would make an amazing Elsa Schiaparelli one day in a film, and I’d love to be involved in that.”

In the meantime, Roseberry’s eyes are firmly focused on his work with Schiaparelli and, just like the house’s imaginative founder, “creating things that people might remember, and that might last more than a moment”.

Schiaparelli coat designed in collaboration with Cocteau

 Schiaparelli coat designed in collaboration with Cocteau

Significant Sales: February 2023 Highlights

From a AUD$17M sale in Byron Bay, Australia, to a US$44.55M sale in Woodside, California, here are February 2023’s five highlighted sales represented by the Sotheby’s International Realty® global network.

Byron Bay, Australia

James McCowan and David Medina | Byron Bay Sotheby’s International Realty, AUD$17,000,000

Woodside, California

Arthur Sharif | Sotheby’s International Realty – San Francisco Brokerage, US$44,500,000

Mexico City, Mexico

Laura De la Torre and Maricruz Madrigal | Mexico Sotheby’s International Realty, US$3,200,000

Stockholm, Sweden

Peter Frisell | Sweden Sotheby’s International Realty, Price Undisclosed

St. Louis, Missouri

Stephanie Oliver | Dielmann Sotheby’s International Realty, US$13,000,000

New And Notable Luxury Homes For Sale Over $10 Million | March 2023

From a legacy estate in Aspen, Colorado, to an oceanfront compound in Skiathos, Greece, these are this month’s five featured notable properties for sale over $10 million.

Aspen, Colorado

Chris KlugSoffia Wardy | Aspen Snowmass Sotheby’s International Realty

Merry Go Ranch was one of the first properties built on Mclain Flats and has been held in the same family for almost 40 years. The compound provides proximity to Aspen, the benefits of a private family estate with almost 35,000 sq. ft. of improvements, and panoramic views from Aspen to Snowmass.

Harbour Island, Bahamas

Ashley Brown | Bahamas Sotheby’s International Realty

Located in Harbour Island on a stretch of beach known as Pink Sands Beach, Runaway Hill Inn offers breathtaking views of the ocean. The boutique hotel is situated on 9.365 acres and consists of 11 guest accommodations including the main house and detached cottages, along with 175 feet of beach.

Scottsdale, Arizona

Kathleen Lane | Russ Lyon Sotheby’s International Realty

This furnished residence is offered with a full golf membership available. Prominent angular large boulder volcanic rock architecture, biophilic elements, and Polynesian-style design with a storybook rivulet running over and throughout the verdant hardscape make the home a lush oasis.

Skiathos, Greece

Despina Laou | Greece Sotheby’s International Realty

With its own private access to crystal clear teal waters and a secluded beach, this property is a paradise for sea lovers and explorers. The property is composed of eight distinct buildings, each boasting magnificent sea views and direct access to the beach.

Solana Beach, California

Eric Iantorno | Pacific Sotheby’s International Realty

Developed by RMCI Group and designed by EOS Architecture, this home is a luxury compound with two structures thoughtfully crafted with high-end architectural details. The compound is ideally located near the beach and the shops and eateries of the Cedros Design District.

Significant Sales: January 2023 Highlights

From a EUR€11M sale in Milan, Italy, to a US$15M sale in Middletown, Rhode Island, here are January 2023’s five highlighted sales represented by the Sotheby’s International Realty® global network.

Middletown, Rhode Island

Tina WileyDavid HubermanKate Kirby Greenman | Gustave White Sotheby’s International Realty, US $15,000,000

Kingston, Jamaica 

Rochelle Griffiths-Townsend | Jamaica Sotheby’s International Realty, US $1,200,000

Milan, Italy

Barbara Legnani | Italy Sotheby’s International Realty, EUR€11,050,000

Beverly Hills, California

Richard Klug | Sotheby’s International Realty – Beverly Hills Brokerage, US$52,000,000

Queenstown, New Zealand

Gerard BlighHadley van Schaik | New Zealand Sotheby’s International Realty, NZD$6,050,000

Sotheby’s International Realty Announces 2023 Luxury Outlook Report

An ambitious exploration into high-end residential markets across the globe.

Sotheby’s International Realty is pleased to announce the release of the 2023 Luxury Outlook report, an in-depth exploration into high-end real estate markets across the globe. Following two years of residential real estate frenzy and historically low interest rates as a result of the Covid-19 pandemic, the report reveals that many luxury agents are continuing to see interest in high-end properties among the affluent, despite record interest rate hikes. Global wealth creation is expected to increase over the next several years, translating to a potential influx of luxury buyers and an increase in price points in high-end property markets around the world.

The Sotheby’s International Realty 2023 Luxury Outlook report was compiled by surveying Sotheby’s International Realty agents around the world who transact in the US$10M+ price category. This information was complemented by gathering supporting data from other leading industry experts, including Morgan Stanley; the Federal Reserve; Credit Suisse; Wells Fargo Wealth & Investment Management, the National Association of Realtors; in addition to art and luxury experts at Sotheby’s, the famed auction house, to round out luxury trends in the year to come. 

Key findings featured in the report include :

  • Sellers are choosing not to sell and take on new mortgages, which could end up being two to three percentage points higher than the ones they have now, protecting home prices from falling
  • More than 60% of leading Sotheby’s International Realty agents said inventory is low or very low in their regions
  • Now that interest rates have more than doubled over the past year, buyers are turning back to cash
  • Credit Suisse, global investment bank and financial services firm, expects global wealth to increase by US$169 trillion, a cumulative rise of 36%, by 2026
  • The U.S. dollar reached a decades-long high, resulting in U.S. buyers flexing their buying power abroad
  • Real estate sales across major metaverse platforms totaled US$501 million in 2021, according to MetaMetric Solutions
  • The most important amenities for today’s luxury buyers are a salt-water swimming pool, water purification systems, electric car charging stations, and floor-to-ceiling windows 

CLICK HERE TO READ THE REPORT

Introducing…LUXURY OUTLOOK 2021

Sotheby’s International Realty is pleased to announce the release of its inaugural 2021 Luxury Outlook report which examines high-end residential markets across the globe in the wake of the Covid-19 pandemic. The comprehensive report provides insight into the world’s top primary and secondary markets and the anticipated wealth trends that will drive discretionary investment in the coming months. The report reveals that global wealth is forecasted to grow and pandemic trends are expected to persist in the year ahead. With priorities shifting toward larger homes with special amenities, including “Zoom rooms,” multiple offices and workspaces, and an increased interest in sustainable homes with wellness and technology features, the Luxury Outlook highlights new spending habits and homebuying trends.

“As a leader in luxury real estate, it was important for us to analyze trends emerging from the most unparalleled year in modern history,” said Bradley Nelson, chief marketing officer for Sotheby’s International Realty. “The pandemic recalibrated interest in larger, greener properties, secondary cities, and geographies with favorable tax and emigration policies. These preferences are likely here to stay for the foreseeable future, and it was important for us to provide a resource to those looking to navigate the months ahead.”

Join us as we explore these market-shaping forces and more on luxuryoutlook.com.

Millennials are Changing the Luxury Real Estate Market

In sharp contrast to the “slacker” stereotype that has defined their generation, millennials aren’t living in parents’ basements. They’re buying multimillion-dollar homes.

At 38%, millennials—adults born from 1981 to 1996—represent the largest share of home buyers in the U.S., according to a survey by the National Association of Realtors released last year. “They’re just as interested in owning a home. They just waited longer to buy their first one,” says Bradley Nelson, chief marketing officer of Sotheby’s International Realty.

Breaking from the notion of a “starter home” that older generations embraced, wealthy millennials, Nelson says, are going big.

relates to Millennials Are Changing the Luxury Real Estate Market
This $17.5 million, six-bedroom home is on the market in Austin, Texas.
Photographer: JP Morales for Kuper Sotheby’s International Realty

“In the past, people bought a modest property, lived in it until starting a family, and then traded up to a larger property,” he says. “Millennials are finally coming out of the gate, and it’s not uncommon for the first purchase as a first time homebuyer to be a multimillion-dollar luxury home in the U.S. or internationally.”

As a result, millennials are quickly becoming a dominant force in high-end real estate.

relates to Millennials Are Changing the Luxury Real Estate Market
This $46 million house for sale in Aspen, set on 115 acres, contains 17 bedrooms.
Photographer:  Michael Brands for Aspen Snowmass Sotheby’s International Realty

Millennials are the most educated generation in history, have higher earnings, and are set to inherit more than any prior generation, according to a May 2020 report by the Brookings Institute.

Characterized by their tech savvy and environmentally conscious values, millennial preferences are poised to dramatically shape the market, a dynamic that has been on display during the Covid-19 pandemic. Beginning almost immediately after the coronavirus hit, for instance, buyers began to flock to areas that offered walkability, nature, and a well-rounded quality of life. (Think food and an art scene.)

Total sales volume in Aspen hit a record high of more than $1.5 billion in the third quarter, while in some neighborhoods of Park City, Utah, median sales prices spiked by more than 50% during the summer, according to Sotheby’s 2021 Luxury Outlook.

Outside the U.S., the Mornington Peninsula outside Melbourne on Australia’s southeastern coast has also seen a similar influx, the report states.

Permanent Changes

relates to Millennials Are Changing the Luxury Real Estate Market
A $5.7 million home for sale in Koh Samui, Thailand.
Source: Kaya Estate for List Sotheby’s International Realty

Going forward, developers are likely to integrate touchless, high-tech features into more homes and focus on bolstering sustainability credentials in new buildings, Nelson says.

From energy-saving geothermal systems and solar panels to green roofs, “these are the features that are most attractive,” he adds. “If a home is move-in ready and environmentally conscious and has a Tesla charger installed in the garage, those homes are generating a premium, because you have so many buyers interested in competing for them.”

Overall, the luxury real estate market is ripe for growth.

According to a December Sotheby’s International Realty survey, 63% of affiliates polled said they expected luxury home prices to rise over the next three years in their respective markets. More than 70% of respondents reported heightened demand at the end of 2020.

Luxury Headwinds

relates to Millennials Are Changing the Luxury Real Estate Market
A mansion in Montecito, Calif., that’s on sale for almost $17 million sits on just over 4 acres.
Photographer: Matt Wier for Sotheby’s International Realty

In the short term, however, disjointed vaccine distribution and renewed quarantine restrictions could hamper foreign buyer interest. Only one-third of Sotheby’s affiliates expect to see an uptick in demand in the first half of 2021, according to the report.

Additionally, amid indiscriminate declines in overall tax revenues caused by the pandemic, governments globally are reassessing property and wealth taxes as a means of filling budget gaps.

“Across all buyers, tax implications are going to be larger part of their home-purchase consideration,” Nelson says.

For the fast-growing cohort of young, affluent buyers eager to snag their dream homes, millennials face slim pickings for options that meet their unique tastes. “Inventories are at near-record lows in general, and especially for the homes with the features they’re looking for,” he says.

Still, Nelson adds that with “wealth creation growing and cost of capital declining, it’s a promising storm for the high-end housing market.”